5 Major Challenges Faced by Mass-Market Retailers in their Supply Chain

Increasing frequency and severity of disruptions to global supply chains

Demand volatility due to unpredictable consumer behavior. 

Ecommerce competition posing a threat to traditional retailers.

End-to-end visibility is challenging when dealing with multiple suppliers and complex logistics networks.

Increased demand for sustainability and ethical sourcing.

Check out our article to know the current challenges faced by mass market retailers in their supply chains and explore potential strategies to overcome them.