5 Major Challenges Faced by Mass-Market Retailers in their Supply Chain

Increasing frequency and severity of disruptions to global supply chains

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Demand volatility due to unpredictable consumer behavior.

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Ecommerce competition posing a threat to traditional retailers.

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End-to-end visibility is challenging when dealing with multiple suppliers and complex logistics networks.

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Increased demand for sustainability and ethical sourcing.

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Check out our article to know the current challenges faced by mass market retailers in their supply chains and explore potential strategies to overcome them.